It’s no longer a secret that Shopify abandoned cart emails are effective at increasing conversions. And yet, only a small percentage of businesses are actually using them, even amongst the retail giants. According to Hubspot, only 19% of the top 1,000 ecommerce companies engage in any kind of shopping cart abandonment recovery.

During lockdown, more of us than ever depended on internet shopping and postal services to receive items from our favourite brands. According to Online Retail Index, we’re experiencing a new 12-year high for ecommerce sales which has not seen such levels since 2008.

October marks the end of summer and traditionally also sees the end of the quieter retail months. While nothing about this year has been traditional, many people are still unable or unwilling to do their shopping in person, meaning online sales could see a huge uplift in the next few months running up to Christmas. We’re sharing a few tips and things to think about as you navigate the season ahead.